9.0 INTELLECTUAL PROPERTY AND USE OF MARKS
9.1 Each party has and keeps all rights, title and interest of their names, logos, trademarks, copyrights, service marks, patents, and copyrights of their technology and properties. Both parties do not have the authority to copy, distribute or use such intellectual property rights, unless it is specifically allowed under this agreement.
9.2 The Company grants the Partner, during the period of the Agreement, a worldwide, non-transferrable, non-exclusive, license to offer access to the Site(s) to Customers using HTML links on the Partner’s personal website(s) and utilize any logos, trade names, trademarks provided by the Company exclusively for the display of such links and in accordance with any other limitations of use communicated by the Company.
9.3 The Partner shall not be allowed to carry out any advertising and/or marketing activities which could be misunderstood or misapprehended as directly coming from the Company. These activities incorporate, but are not limited to, making use of the trademark of the company, or any logos it owns, or using the name(s) of Company in search engine advertising without first acquiring the Company’s permission in writing. In addition, the Partner is in agreement it will not show that it is in any way affiliated with the Company other than what is explicitly defined in this Agreement.
9.4 The Partner is in full agreement to avoid bidding for keywords on search engines, which are directly related in any way to name(s) of the Company. These keywords incorporate, but are not limited to: Lawsyst, Lawsyst management software, Lawsyst Legal Case Management System etc.
9.5 Any violation of this clause 8 shall be considered to be a material breach of this Agreement and the Company shall have full authority to immediately cease this Agreement and pursue any remedies available to it at law.